Project - Apptivate Website

When 'Urgent' is an Understatement

On June 24th, 2025, Hakan Zirek, founder of FullSocial GmbH, came to us with a critical request: he needed a high-performance, visually engaging website for his new venture, Apptivate. And the timeline was aggressive. Despite being deep in an internal project, we recognized the urgency and opportunity. We paused our own work and committed fully to his vision.

The challenge was clear: take a preliminary design concept and turn it into a fully-functional, production-ready, and technically excellent website in record time. We began coding on June 27th, and in less than a week, the site was live.

Beyond the Surface: Technical Craftsmanship

This project was a testament to rapid, high-quality execution without relying on off-the-shelf templates. The entire site was built from scratch, with a focus on creating smart, reusable components and robust systems tailored to the client's unique needs.

• A Custom Gradient System: The design called for specific words within paragraphs to have a vibrant gradient, a style central to the brand's playful, social-media-savvy identity. To achieve this in a dynamic, multi-language environment, we engineered a custom solution. By simply wrapping text in our language files with a pseudo-tag like <g>this text is a gradient</g>, the frontend intelligently applies the desired styling, giving the client full control without ever touching code.

• Seamless Internationalization (i18n): The website was architected to be fully bilingual from day one. All text is managed through simple language files, allowing for effortless translation and the easy addition of new languages in the future.

• A Markdown-Powered CMS: To manage legal pages like the privacy policy and imprint, we implemented a lightweight, Markdown-based content system. This allows the Apptivate team to add or edit these pages by simply creating a text file. The site automatically parses the file and generates a perfectly structured, styled page—no complex database or traditional CMS needed.

• Exclusive Tools & Automation: Beyond the public-facing site, we developed a private, area containing a custom price calculator for special marketing actions. On the backend, server-side logic was configured to automatically validate and process inquiries, streamlining the client's workflow.

Check it out

What we did